Key principles by which we operate and act

Key values & principles

Culture and values are important. They guide how a company behaves, how it is seen and ultimately how much customers buy-into your offers.

It is important that the people you work with share your same values so here is a snapshot of how you can expect me to operate and to act.

The 3 D’s Model

I have developed the 3 D’s Model. This ensures that the right investments are made in the right way at the right time. This delivers the highest levels of business value are delivered, for each and every engagement.

Distinctiveness

The ability to stand out in the market in a way that grabs attention and creates a market-leading perception.

Differentiation

The ability to explain and highlight how you are better able to meet your customer goals.

Desirability

The ability to ease and speed up customer decision making whilst motivating buy-in through confirmation of value delivery.

If you would like to know more please do contact me

What I promise

Guiding Principles: Everything starts with the customer | Insights drive every decision | Objectives based on outcomes and not activities | Measure everything, learn and adapt

Leadership Approach: Open door | Avid listener | Success is only success when it is shared | Meetings need actions | Personal accountability

Team Beliefs: People are the foundation for success | Always listen, the best ideas can come from anywhere | Brand and culture are indistinguishable | Alignment only comes through focusing on customer success

Working Style: Collaborative | Attention to detail | Unique perspectives | Pay it Forward | Politics belong in political office | Making it happen

Deliverables: Business strategy | Process optimisation | Technology enablement | Working as one company | Performance attribution | Commercial outcomes | Discernible value

Integrity

Commitment

Creativity

Innovation

People development