Business Books
I wrote 2 books several years ago. The vast majority of the content is still highly applicable, and I am sure you will find some nuggets of value in these that could be instantly applied to generate additional value in your business.
Marketing Undressed
“Marketing Undressed” is about pulling back the covers on the marketing discipline and providing an insightful guide as to how the marketing function can and should contribute to a successful business. To do this, marketing needs to combine both art and science in equal measure and to build brands through emotional connections and compelling experiences.
It’s free and can be downloaded here.
Marketing Undressed
Startup ignition
“Startup Ignition” is a compass by which early stage companies can help identify what to focus on and when, to achieve the success they are seeking. It is a sound board to help senior executives make the right decisions, by helping them ask the right questions, at the right time.
The reality is that market success cannot be achieved with faster, better, cheaper. Real breakthrough and sustained market growth requires differentiation. Differentiation in the way problems are solved, value is delivered and the market opportunity is addressed.
The framework for success is built on five pillars:
- Problem-solving; understanding the problem / issues in your target market at a very observed and detailed level
- Urgent need; confirming the urgency of the need and the potential value that can be created in resolving the discrepancy
- Differentiation; developing a differentiated problem-solving position that is supported by your product or service
- Leadership; establishing yourself as the leader in the market or category through your differentiated approach to the market
- Focus; focus, focus and focus