Category: Rant

RANT 3: Marketing budgeting & financial planning

Post author By marketin360
Post date October 20, 2022
Categories In Rant

RANT: Why is Marketing Budgeting always undertaken in isolation of the Customer Acquisition Cost and Customer Lifetime Value?

RANT 2: Marketing Planning. More like guessing

Post author By marketin360
Post date July 22, 2022
Categories In Rant

I have seen numerous posts and articles recently talking to and discussing how the marketing function should improve its planning and become more integrated with sales in the pursuit of successful growth. Frankly almost all of these have filled me with horror. There was even one post from a well respected CMO, who described that […]

RANT 1: Where has Marketing gone?

Post author By marketin360
Post date July 21, 2022
Categories In Rant

RANT: Why is it that the Marketing function and thereby what it is required to deliver has become a subset of what the discipline is really accountable for?