Range of Advisory Services
Route to commercial success
IBM created the RWW model back in the 80’s and it is still a very good way to establish the foundation for future business success.
It answers these six questions:
- Is the market real?
- Is the product real?
- Can the product be competitive?
- Can our company be competitive?
- Will the product be profitable at an acceptable risk?
- Does launching the product make strategic sense?
It is built on three critical areas.
Is the opportunity REAL?
Strategic direction
Available opportunity
Ideal customer profile
Product market fit
Use cases
Can you WIN and win well?
Competitive differentiation
Market distinctiveness
Demand generation
Sales process & pipeline
Customer service & success
Is it financially WORTHWHILE?
Pricing Model
Cost to acquire / serve
Customer retention rates
Customer lifetime value
Operational efficiency
Here is a snapshot of some of the challenges faced by small and mid-size businesses, that I can assist with:
- Lack of funds to invest in future growth
- Not enough time in the day to get everything done
- Empowering the team to get the right things down well
- Finding and retaining the right talent and skill sets
- Balancing growth with quality
- Finding enough new customers
- Too much dependance on a small number of customers
- Money management & cashflow
- Delighting existing customers
- Embracing technology to drive efficiency
- Maintaining profitability
And of course a LACK OF EFFECTIVE MARKETING!!
I can also deliver these services in any way that matches your needs
- Non-executive / advisory services (strategic only)
- Interim management (ongoing)
- Project management (time-bound)
Why not give me a call, you have absolutely nothing to lose.
David Newberry