Tag: Role of Marketing

RANT 3: Marketing budgeting & financial planning

Post author By marketin360
Post date October 20, 2022
Categories In Rant

RANT: Why is Marketing Budgeting always undertaken in isolation of the Customer Acquisition Cost and Customer Lifetime Value?

RANT 1: Where has Marketing gone?

Post author By marketin360
Post date July 21, 2022
Categories In Rant

RANT: Why is it that the Marketing function and thereby what it is required to deliver has become a subset of what the discipline is really accountable for?